Oichi
Oishi Group Public Company Limited, headquartered in Thailand, is a dynamic food-and-beverage corporate entity with a rich history and a diverse portfolio. Established in 2000 as Oishi Restaurant by visionary entrepreneur Tan Passakornnatee, the company quickly gained prominence in the Japanese cuisine market. Recognizing the burgeoning demand for Japanese fare among the middle class, Oishi expanded its restaurant chains, catering to various price ranges, and became a pivotal player in the industry.In 2004, Oishi strategically diversified its offerings by venturing into the production of ready-to-drink tea beverages, with a primary focus on the popular Oishi Green Tea brand. The move proved immensely successful, propelling Oishi to the forefront of Thailand's green tea market. The company's exponential growth led to its listing on the Stock Exchange of Thailand as Oishi Group in 2004.In 2008, ThaiBev, a prominent Thai beverage giant led by billionaire Charoen Sirivadhanabhakdi, acquired a majority stake in Oishi Group. Despite this change in ownership, Oishi continued to thrive, expanding its reach both domestically and internationally. The company weathered competitive challenges, including a period of intense rivalry with Ichitan, a brand launched by Tan Passakornnatee after his departure from Oishi in 2010.To adapt to market dynamics and shifting consumer preferences, Oishi strategically focused on brand cultivation and restaurant business expansion. In response to a changing landscape in the latter half of the decade, marked by concerns over health and sugar-sweetened beverage taxes, Oishi maintained its market leadership while simultaneously diversifying its product offerings.Oishi successfully expanded its presence in international markets, including ASEAN countries, Laos, Cambodia, Myanmar, Europe, the US, and the Middle East. With distribution in 33 countries as of 2020, Oishi became a global player in the food and beverage industry. The company also ventured into new product lines, introducing ready-to-cook and ready-to-eat food products in 2018.Oishi's business is organized into two key segments: beverages and food. In the beverage category, the company produces a range of ready-to-drink tea products under three distinct brands: Oishi Green Tea, Oishi Gold (its premium brand), and Oishi Chakulza (carbonated green-tea drinks). The food category comprises various restaurant brands, including Oishi Buffet, Oishi Eaterium, Shabushi, Oishi Ramen, Kakashi, Nikuya, Oyoki, and Oishi Biztoro. Additionally, Oishi operates premium restaurants such as Oishi Grand, Hou Yuu, and Sakae, offering diverse culinary experiences.Oishi remains committed to innovation, quality, and international expansion, consistently adapting to market trends and evolving consumer preferences.
