Taokaenoi
Founded in 2004 by the visionary entrepreneur Itthipat Peeradechapan, Taokaenoi is a leading Thai crispy seaweed snack brand. Taokaenoi Food & Marketing PLC. (SET: TKN) is the proud manufacturer and distributor of a diverse range of crispy seaweed snacks. Our company thrives in three distinct food and beverage sectors: snacks, restaurants, and seasoning powder. We specialize in producing fried, grilled, baked, crispy, roasted, and tempura seaweeds, along with an array of innovative snacks such as souvenirs, roll farm products, corn snacks, mini breads, corns, fruits, and potato sticks.Global Presence: From its humble beginnings, Taokaenoi has evolved into a global phenomenon. Initially making waves by introducing seaweed products in Thai 7-Eleven stores in 2004, we now export our delectable snacks to over 40 countries worldwide. In 2015, we proudly went public with an initial offering of 1.4 billion baht (USD 39.1 million), marking a significant milestone in our journey.The 'Little Boss' Legacy: The name 'Tao Kae Noi,' translating to 'little boss,' holds a special significance. It reflects the youthful ambition of our founder, Tob, who started this venture at the age of 19. The inspiring story of Tob's journey from a university student facing a family financial crisis to the CEO of a thriving seaweed empire became the inspiration for the 2011 film "The Billionaire."Historical Triumphs: Tob's entrepreneurial spirit led him from the chestnut business to the unexpected success of fried seaweed. In just over a year, he transformed Taokaenoi from a chestnut franchise to a thriving seaweed enterprise. His pivotal decision to sell his chestnut branches at the age of 20 paved the way for the establishment of a seaweed factory, marking the beginning of Taokaenoi's remarkable growth.Ingredients and Nutrition: Taokaenoi's seaweed snacks boast seaweed as the primary ingredient, complemented by palm oil, salt, pepper, and flavor enhancers like Disodium 5’-Guanylate (E627) and Disodium 5’-Inosinate (E631). Our commitment to health is evident in our nutritional information, with each serving of the classic flavor containing only 21 kilocalories, 0.6 g of saturated fat, 20 mg of sodium, and essential vitamins and minerals.Visionary Marketing: Tob's vision was to make 'Taokaenoi' synonymous with seaweed snacks, akin to how 'Mama' is associated with instant noodles in Thai culture. Employing a renowned English tutor, he strategically linked the brand name with the Thai translation for seaweed, reinforcing the brand's identity as the epitome of seaweed snacks.International Triumph: Taokaenoi embarked on its international journey in 2005, targeting Hong Kong and Singapore markets. Tob's proactive marketing approach, engaging directly with malls and distributors, led to success beyond expectations. Today, Taokaenoi exports to various countries, including Singapore, Hong Kong, Taiwan, Indonesia, and more, embracing a global audience with our delectable seaweed creations.
