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🇮🇱🇺🇸 Facebook Approves Israeli Ad Advocating Violence Against Pro-Palestine Activists

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Following the discovery of the ad, digital rights advocates conducted an experiment to test the boundaries of Facebook’s machine-learning moderation.

A series of advertisements promoting violence and dehumanizing language against Palestinians, designed to challenge Facebook’s content moderation standards, were all greenlit by the social network, as revealed in materials shared with The Intercept.

The submitted ads, presented in both Hebrew and Arabic, flagrantly violated policies set by Facebook and its parent company Meta. Some ads explicitly called for the murder of Palestinian civilians, with messages advocating a “holocaust for the Palestinians” and the elimination of “Gazan women and children and the elderly.” Other posts contained dehumanizing language, such as describing children from Gaza as “future terrorists” and referring to “Arab pigs.”

Nadim Nashif, founder of the Palestinian social media research and advocacy group 7amleh, which conducted the test, expressed concern over Meta’s failures toward the Palestinian people. Nashif stated, “Throughout this crisis, we have seen a continued pattern of Meta’s clear bias and discrimination against Palestinians.”

The decision to test Facebook’s machine-learning censorship system originated when Nashif discovered an ad on his Facebook feed explicitly calling for the assassination of American activist Paul Larudee, a co-founder of the Free Gaza Movement. The automatic translation of the text ad by Facebook read: “It’s time to assassinate Paul Larudi [sic], the anti-Semitic and ‘human rights’ terrorist from the United States.” After Nashif reported the ad, Facebook took it down.

The ad had been placed by Ad Kan, a right-wing Israeli group founded by former Israel Defense Force and intelligence officers to combat “anti-Zionist organizations.” Calling for the assassination of a political activist is a violation of Facebook’s advertising rules. The fact that the post sponsored by Ad Kan appeared on the platform suggests that Facebook approved it, despite these rules. The ad likely passed through Facebook’s automated process, relying on machine learning, which allows its global advertising business to operate swiftly.

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