São Paulo/Paulista

Avenida Paulista5 - Avenida Paulista at night.

Paulista region (Região da Paulista) is commonly used by people of São Paulo to refer to the area around Avenida Paulista. The term is subjective, as Av. Paulista crosses different neighborhoods, neighborhoods, and even different regions. To avoid redundancy with other sections, this guide will refer to the places contained in Av. Paulista and up to 4 blocks from it in transversal direction.

São Paulo/Paulista Halal Travel Guide

The 2.8-kilometer long Avenida Paulista is located between the São Paulo/Downtown|Center (the "old" city) and the west (the "modern" city) and almost predictably and the avenue looks like a perfect blend between the old and modern faces of São Paulo, with historical architecture coexisting with glass skyscrapers.

The avenue is crowded day and night, with people from all ages, social classes, and ethnic backgrounds. On the avenue itself and in the streets surrounding it, one can find many shopping malls, restaurants, food courts, pubs, cafés, cinemas and theaters and cultural centers, from all price ranges.

But Paulista is much more than just a tourist attraction or an entertainment and shopping area. Paulista remains one of the most important Business Center of the city, and it is also home to a number of education institutions. During lunch time and the food courts and restaurants are packed with workers and students from the area, who move to the pubs, cinemas and cafés when released from their daily tasks.

Perhaps Paulista is not a perfect summary of São Paulo, but represents what the city wants to be: a cosmopolitan place, filled with people who are always working hard and rushing, who are different from each other but can forget their differences and feel proud of being Paulistanos.

Travel to São Paulo/Paulista

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By metro and train

The rail network is the most practical way to get to Avenida Paulista. The avenue contains stations Consolação, Trianon-Masp and Brigadeiro of Line 2-Green of Metrô. Station Paulista of line 4-Yellow (connected underground to Consolação station) and station Paraíso of line 1-Blue are very close the avenue.

Travel on a Bus in São Paulo/Paulista

Many buses pass through Avenida Paulista and nearby streets. Generally and the metro is fastest and more reliable, making buses attractive only if your place of stay is far from a metro or train station. An exception is if you are staying near the dedicated bus corridor Av. Rebouças-Francisco Morato; in this case, you can easily reach Paulista by taking buses in the corridor.

By car

Going by vehicle to Av. Paulista on weekdays should be avoided. Traffic is intense, often even outside peak hours, and parking can be ridiculously expensive. On weekends, be aware that Paulista is often closed for demonstrations and events.

What to see in São Paulo/Paulista

Casa das Rosas 02 - |Casa das Rosas MASP Brazil - Museu de Arte de São Paulo (MASP).

Conjunto Nacional - Avenida Paulista, 2073 -23.55898, -46.66020 - This historical building, from 1953, marks the beginning of the transformation of Av. Paulista from a residential to a business/commercial area. It is a "multi-function" building containing a small shopping mall, services, residences and offices. The highlights are the bookshop, Livraria Cultura, and the cinema that presents both commercial and cult movies. The building's digital clock is one of the symbols of the avenue.

"Old" Av. Paulista

These are buildings and monuments constructed before Conjunto Nacional (1953).

House of Coronel Joaquim Franco de Mello - Av.Paulista, 1919 -23.55981, -46.65894 - Oldest residence of Av. Paulista, dating from 1905 and still belonging to the Franco de Mello family.
Colégio São Luís | Rua Haddock Lobo, 400 - One of the oldest high schools of São Paulo, founded in 1867 and transferred to São Paulo in 1917. Still considered one of the best schools of the city.
Escola Estadual Rodrigues Alves - Av. Paulista 227 -23.57006, -46.64646 - The first public school in the region, founded in 1907. The school also has historical importance: it was a refuge for the combatants of the uprising, led by São Paulo, known as Revolução Constitucionalista de 1932.
Igreja São Luís Gonzaga | Av. Paulista, 2378 - The 1932 church, constructed in Greek-Roman architecture, contrasts with the modern buildings surrounding it.
Parque Trianon - Parque Tenente Siqueira Campos | Av. Paulista 1515 -23.56211, -46.65719 in front of Trianon-Masp station - The 1892 park is the most significant green area of the Paulista region. It combines features of an English garden with preserved Atlantic rainforest, plus contributions of Burle Marx, Clóvis Olga and Victor Brecheret.
Casa das Rosas - Espaço Haroldo de Campos de Poesia e Literatura | Av. Paulista, 37 - Bela Vista -23.57111, -46.64518 ☎ +55 11 3285-6986 Former residence from 1935, now a cultural center dedicated to poetry.

"New" Av. Paulista

These are remarkable buildings and monuments that were constructed after Conjunto Nacional.

Museu de Arte de São Paulo - MASP | Av. Paulista 1578, Bela Vista -23.56149, -46.65594 Next to Trianon-Masp station Opening Hours: tue-sun 11AM Monday - 6PM R$ 15 São Paulo Museum of Art is also a symbol of modern Brazilian architecture. Displays a collection of works ranging from the Renaissance to Contemporary Modern. Visitors walk through rows of paintings that are hung from the ceiling. There is a restaurant in the lower ground floor. The ground floor of the museum provides a nice view of the city.
Edifício Gazeta - Fundação Casper Líbero | Av. Paulista, 900 -23.56532, -46.65109 - The tallest building of the avenue contains Faculdade Cásper Líbero (a high education institution) and the Gazeta radio, TV and news agency, Objetivo (a private school), Reserva Cultural (a cinema and a theatre) and a 95-meter high TV antenna (popularly known as Torre da Paulista) that, although not particularly noticeable during the day, becomes the avenue's most imposing landmark during the night.
Prédio da FIESP - Edifício Luís Eulálino de Bueno Vidigal FIlho | Av. Paulista, 1313 -23.56345, -46.65441 - The pyramid-shaped building is home to the Federação das Indústrias do Estado de São Paulo, a powerful union that represents 150.000 companies, or 42% of the Brazilian GDP. It is also hosts cultural expositions and Teatro Popular do SESI, a place where you can watch good quality theatrical performances for free.
Itaú Cultural - Avenida Paulista, 149 -23.57036, -46.64586 ☎ +55 11 3257-2033 A large cultural center that hosts performances and exhibitions.

Outside Av. Paulista

Galeria Vermelho - Rua Minas Gerais, 350 ☎ +55 11 3257-2033

What to Do

Avenida paulista christmas - Avenida Paulista during Christmas.

Walk Avenida Paulista from one end to another. Although the main monuments and shopping areas are in the avenue and the best restaurants and pubs are in the surrounding streets, to take a peek on them too.
Walk Rua Augusta either in direction of the Center or the West, and see how the theme of the street change as you move from one region to another: "decadent/sexual" in the Center, "cultural/bohemian" in Paulista, and "luxurious" in the West.

Bicicletada de São Paulo | Praça do Ciclista Crossing between Av. Paulista and R. Bela Cintra Opening Hours: 18:00 Every last Friday of the month, a large group of cyclists meet at Praça do Ciclista and go around the city, in order to promote the bicycle as a means of transport. The route is typically decided on-the-fly.

Watch a cult movie. Movie theaters of non-mainstream movies include:

Caixa Belas Artes | R. da Consolação, 2423 - Consolação ☎ +55 11 2894-5781
Espaço Itaú de Cinema - Augusta - Rua Augusta, 1475 -23.55660, -46.65849 ☎ +55 11 3288-6780
Reserva Cultural - Avenida Paulista, 900 -23.56544, -46.65144 at Edifício Gazeta

CineArte - R. Padre João Manuel, 100 - Cerqueira César at Conjunto Nacional ☎ +55 11 3285-3696
CineSesc - Rua Augusta, 2075 - Cerqueira César -23.56039, -46.66252 ☎ +55 11 3087-0500
Go the theater. Performances are usually in Portuguese. Check the theatres' websites for performances:

Teatro Augusta | Rua Augusta, 943
Teatro Renaissance - Alameda Santos, 2233
Teatro Gazeta - Avenida Paulista, 900 at Edifício Gazeta

Teatro do SESI | Avenida Paulista, 1313 at FIESP

Events

São Paulo Parade - See São Paulo|São Paulo main section.
Réveillon na Paulista | the entire Av. Paulista Opening Hours: starting from 20h One of Brazil's largest New Year eve parties happens in Av. Paulista. It is celebrated with many fireworks and concerts of famous Brazilian artists. Attracts around 2 million visitors.
Christmas celebration | the entire Av. Paulista Avenida Paulista gets Christmas decorations in early December, but during the days before Christmas there are also special artistic presentations in various points of the avenue.

Muslim Friendly Shopping in São Paulo/Paulista

Shopping malls and areas

Most shops are concentrated in Avenida Paulista and Rua Augusta. There you can find many shop galleries selling everything you can imagine (clothes, accessories, handcraft, books, natural products, games, electronics of reliable and unreliable origin), as well as stores from major international and Brazilian chains (such as FNAC, Renner, JNE Info and Marisa). Besides and there is a number of shopping malls, typically offering services other than shops (such as food courts, banks, pharmacies and cinemas):

Shopping Pátio Paulista - Shopping Paulista | Rua 13 de Maio, 1947 - The only large shopping mall in the region. Used to look plain and simple by inside and outside, but in 2007 it was completely re-decorated. About 235 shops.
Top Center | Av. Paulista, 854 - Both a shopping mall and a commercial building, a large portion of which occupied by offices related to Japan, like the Japanese Consulate and Fundação Japão. As expected, a large number of Japanese descendants and "natives" can be found in the food court during lunch time. About 59 shops.
Shopping Center 3 | Av. Paulista, 2064 - The Av. Paulista floor is a big "lunch area" for workers in the region, and the actual shops are on the Rua Augusta floor. Not many shops, except on Sundays (see Feira Como Assim? on #Fairs section). Contains a large cinema focused on mainstream movies. About 100 shops.
Shopping Cidade São Paulo | Av. Paulista, 1230 - GPS: Avenida Paulista's newest shopping mall with the usual choices and some upmarket shops. Check the L'Occitane au Brésil shop for unique Brazilian cosmetics. About 160 shops.

Fairs

Feira do MASP - Feira de Antiguidades da Paulista | Under MASP Opening Hours: sun, 10-17 Traditional marker where it is feasible to buy antiques and works of art.
Feira Como Assim? | Avenida Paulista 2064, Bela Vista Inside Center 3 Opening Hours: sun, 10-22 Market of handcrafts and handmade clothes, based on popular markets in the Historical Center. About 218 expositors.

Speciality shops

Eco Arte BR - Capim Dourado Brazilian Handicraft | Rua Augusta 2212 store 21 Galeria Florida between Al. Itu and Al. Franca ☎ +55 11 8083-8626 | Opening Hours: 11 Store specialized in Brazilian handicraft such as capim dourado ( golden grass). Golden Grass is a Brazilian plant with a natural shine and color similar to that of Gold.Wide Range of items: home ornaments, sousplats, bijoux boxes, baskets, earrings, necklaces, bracelets, bags and wallets. Eco-friendly goods handmade by artisans of Jalapão region in Brazil. Creative and delicate handicraft with an unique and natural beauty.

Halal Restaurants in São Paulo/Paulista

This page uses the following price ranges for a typical meal for one, including soft drink:
Budget	Below R$ 30
Mid-range	R$ 30-90
Splurge	R$ 90+

Black Dog | Al. Joaquim Eugênio de Lima, 612 - R$ 7-R$ 15 São Paulo's most famous Hot Dogs started in a small corridor in Al. Joaquim Eugênio de Lima, and now is a chain with 8 stores. The central store is now in a nice-looking house just a few meters from its original location.
Pedaço de Pizzas - Rua Augusta, 1463
Bella Paulista | Rua Haddock Lobo, 354 ☎ +55 11 3214-3347 | Opening Hours: open 24/7 A delicatessen/diner-style store and restaurant, with great food, friendly and efficient service, and good atmosphere. Always busy. They have sandwiches, Steaks, croissants, soups, Yoghurt, Coffee, soft drinks. A Steaks costs R$20.

Mid-range

Ça-Va | R. Carlos Comenale, 277 Near MASP ☎ +55 11 3285-4548 - R$ 45 to R$ 85 Small and cozy French restaurant.
L'Open - ☎ +55 11 3060-9013 Alameda Itu, 1466. restaurant.
Mestiço - Rua Fernando de Albuquerque, 277 ☎ +55 11 3256-3165 Consolação.
Ráscal - Alameda Santos, 870 ☎ +55 11 3141-0692 - R$ 65 Mediterranean food with self-service and "eat as much as you want" system. Specialized in salads and pasta's, with impressive quality and variety.
Ritz - ☎ +55 11 3088-6808 Alameda Franca, 1088,
Tandoor | Avenida Doutor Rafael De Barros, 408 - Vila Mariana ☎ +55 11 3885-9470 - R$ 30-R$ 60 Reputedly one of the best and most authentic Indian restaurants in the city. Focused on lamb, Chicken and Vegetarian options.
Flying Sushi | Al. Jaú, 1.567 - Jardim Paulista Near Consolação station ☎ +55 11 3588-1613 - R$ 30 to R$ 50 Believe or not, here, on working days and lunch time, you can eat good quality sushi and sashimi (and other Japanese/Chinese food) as much as you want for only R$ 30.
Gopala - Rua Antônio Carlos, 413 ☎ +55 11 3283-3867 And also at nº 429. Lactovegetarian.
L'Osteria do Piero - ☎ +55 11 3085-1082 Alameda Franca, 1509. Italian restaurant. Oversized dishes.
Sujinho - Consolação and Maceió. BBQ till 4AM.
Pub Kei | Av. Paulista, 854, lj 69 At Top Center ☎ +55 11 3145-1741 | Opening Hours: mon-sat, 11h30-14h30, 18h-21h30A mix between a restaurant and a Japanese pub, this discrete place is very popular among native Japanese in business trips. A favorite among Brazilian clients is the Rice Curries.

East - ☎ +55 11 3081-1160 Alameda Jaú, 1303. Asian cuisine.
Spot - ☎ +55 11 3283-0946 Alameda Ministro Rocha Azevedo, 72. To eat, see and be seen.
Tarsila | Alameda Santos 1123 ☎ +55 11 3179 2555 - R$ 100 The pleasant restaurant of chef Marcelo Pinheiro combines French with Brazilian food.

Trebbiano,Alameda Campinas, 266, 11 2183-0500, Lunch and Dinner with glamour and style. .

A Lôca - Rua Frei Caneca, 916 ☎ +55 11 3159-8889 Underground/ club and a city classic.
Amsterdam - Rua da Consolação, 2731 ☎ +55 11 3082-3840 Bar and restaurant.
Bar Geni - Rua Bela Cintra, 539 ☎ +55 11 3129-9638
Clube Sarajevo-Kossovo - Rua Augusta, 1385 ☎ +55 11 3266-0189
Director's Gourmet - ☎ +55 11 3064-7958 Alameda Franca, 1552. café.
Dj Club - Alameda Franca, 241 ☎ +55 11 3541-1955
Exquisito - Rua Bela Cintra, 532 ☎ +55 11 3151-4530 Bar with typical Snacks from all over Latin America.
O'Malley's | Al. Itu 1529 - São Paulo's Irish bar is very popular among tourists and Paulistanos alike. Sports on screen and live music everyday.

Prainha, Alameda Joaquim Eugênio de Lima x Av. Paulista

Espeto de Bambu | Rua Haddock Lobo, 71 (nr corner with Rua Matias Aires) ☎ +55 11 3258-2971 Small but pleasant bar near Consolacao metro. Live music on some nights.
Dines Hamburger - corner of Rua Manuel da Nobrega and Al. Santos ☎ +55 11 3285-0139 - BRL6 for 600ml bottle Bohemia A small, down to earth bar just off Av. Paulista, clearly aimed at local residents. A refreshing and affordable alternative to some of the fancier bars in the area.

eHalal Group Launches Halal Guide to São Paulo/Paulista

São Paulo/Paulista - eHalal Travel Group, a leading provider of innovative Halal travel solutions for Muslim travelers to São Paulo/Paulista, is thrilled to announce the official launch of its comprehensive Halal and Muslim-Friendly Travel Guide for São Paulo/Paulista. This groundbreaking initiative aims to cater to the diverse needs of Muslim travelers, offering them a seamless and enriching travel experience in São Paulo/Paulista and its surrounding regions.

With the steady growth of Muslim tourism worldwide, eHalal Travel Group recognizes the importance of providing Muslim travelers with accessible, accurate, and up-to-date information to support their travel aspirations to São Paulo/Paulista. The Halal and Muslim-Friendly Travel Guide is designed to be a one-stop resource, offering an array of invaluable information on various travel aspects, all carefully curated to align with Islamic principles and values.

The Travel Guide encompasses a wide range of features that will undoubtedly enhance the travel experience for Muslim visitors to São Paulo/Paulista. Key components include:

Halal-Friendly Accommodations inSão Paulo/Paulista: A carefully selected list of hotels, lodges, and vacation rentals that cater to halal requirements, ensuring a comfortable and welcoming stay for Muslim travelers in São Paulo/Paulista.

Halal Food, Restaurants and Dining in São Paulo/Paulista: A comprehensive directory of restaurants, eateries, and food outlets offering halal-certified or halal-friendly options in São Paulo/Paulista, allowing Muslim travelers to savor local cuisines without compromising their dietary preferences in São Paulo/Paulista.

Prayer Facilities: Information on masjids, prayer rooms, and suitable locations for daily prayers in São Paulo/Paulista, ensuring ease and convenience for Muslim visitors in fulfilling their religious obligations.

Local Attractions: An engaging compilation of Muslim-friendly attractions, cultural sites such as Museums, and points of interest in São Paulo/Paulista, enabling travelers to explore the city's rich heritage while adhering to their values.

Transport and Logistics: Practical guidance on transportation options that accommodate Muslim travel needs, ensuring seamless movement within São Paulo/Paulista and beyond.

Speaking about the launch, Irwan Shah, Chief Technology Officer of eHalal Travel Group in São Paulo/Paulista, stated, "We are thrilled to introduce our Halal and Muslim-Friendly Travel Guide in São Paulo/Paulista, a Muslim friendly destination known for its cultural richness and historical significance. Our goal is to empower Muslim travelers with accurate information and resources, enabling them to experience the wonders of São Paulo/Paulista without any concerns about their faith-based requirements. This initiative reaffirms our commitment to creating inclusive and memorable travel experiences for all our clients."

The eHalal Travel Group's Halal and Muslim-Friendly Travel Guide for São Paulo/Paulista is now accessible on this page. The guide will be regularly updated to ensure that Muslim travelers have access to the latest information, thus reinforcing its status as a reliable companion for Muslim travelers exploring São Paulo/Paulista.

About eHalal Travel Group:

eHalal Travel Group São Paulo/Paulista is a prominent name in the global Muslim travel industry, dedicated to providing innovative and all-inclusive travel solutions tailored to the needs of Muslim travelers worldwide. With a commitment to excellence and inclusivity, eHalal Travel Group aims to foster a seamless travel experience for its clients while respecting their religious and cultural values.

For Halal business inquiries in São Paulo/Paulista, please contact:

eHalal Travel Group São Paulo/Paulista Media: info@ehalal.io

Muslim Friendly Hotels

Formule 1 Paulista | f1@ Rua da Conceição, 231 near metro station Consolação ☎ +55 11 3123-7755 +55 11 3123-7756 Triple R$ 95 Check-in: 12.00 / Check-out: 12.00 - Formule 1 is the McDonald's (Please do not support McDonald's as McDonald's supports Israel. Shun this restaurant group and go for altertative brands and if possible for a Muslim owned restaurant) or Ryanair of hotels, with spotless professionalism and good quality, although without charm. The rooms can accommodate 3 people but the price is the same regardless of how many are staying there. Formule 1 Paulista has a great location near the metro and Av. Paulista, and the high building offers great city views. Breakfast costs extra.
Ibis Paulista - Av. Paulista, 2355 ☎ +55 11 3523-3000
Pousada Dona Zilah - ☎ +55 11 3061-5413 Alameda Franca, 1621.
Royal Jardins Hotel | Alameda Jaú, 729 - Jardim Paulista, São Paulo - SP, 01420-001, Brazil ☎ +55 11 4082-0000 1800 102 1122 It has 98 air-conditioned rooms featuring minibars and 4-star hotel facility. Located in the most upscale neighborhoods of Jardins, São Paulo, it is within close proximity of airport and Museum of Art of Sao Paulo. Apart from restaurant, spa tub, wireless Internet access and a 24-hour business center, it offers guestrooms, fitness centre, spa, meeting/banquet facilities, and Concierge service.

Mid-range

Tryp Paulista | Rua Haddok Lobo, 294 close to Metro Consolacao on the green line ☎ +55 11 31236200 - R$300 Check-in: / Check-out: noon Good hotel in a nice area. Friendly service. Wireless internet for R$ 0.15/minute
Mercure Jardins - ☎ +55 11 3089-7555 Alameda Itú, 1151.
Inter Continental - ☎ +55 11 3179-2600 Alameda Santos, 1.123.
Renaissance São Paulo Hotel | Alameda Santos 2233 ☎ +55 11 3069 2233 (Reservations) - Located in the exclusive Jardins area, has expansive meeting facilities, a first-class Spa and outstanding restaurants.

L´Hotel Porto Bay São Paulo | Alameda Campinhas, 266, Jardim Paulista ☎ +55 11 2183-0500 - L' Hotel Porto Bay São Paulo offers a central location without the bustle of the main avenue. Designed in a European style and the sophistication of this boutique hotel is perfectly complemented by high standards of service and comfort. This eighty room boutique hotel has a restaurant, SPA, indoor pool, gym and offers a very personalised standard of service.
Maksoud Plaza | Alameda Campinas, 150 ☎ +55 11 3145-8000 - Perhaps the most famous luxurious hotel of São Paulo, Maksoud Plaza hosts since 1979 performances of international and Brazilian artists. Currently and the hotel has financial problems, threatened by the competition of international hotel chains, but it remains as one of the most beautiful hotels of the city and still provides first-class services. The facade of the hotel, covered with abstract paintings, matches perfectly the cultural vibrance of Av. Paulista and contrasts with the sterile look of modern luxurious hotels.

Stay Safe

Avenida Paulista and some surrounding streets, such as Augusta and Frei Caneca, are generally safer than most parts of São Paulo, due to the ostensive policing and high flux of people. During the night it is better to avoid the empty streets, and be aware of large groups of homeless people, which have been increasing in recent years.

The avenue has become know for its frequency of large scale protests, often of political nature. While these are not dangerous per se, things often turn awry and it is better to stay away from them if you have no business with them.

Telecommunications in São Paulo/Paulista

Cyber - Rua Augusta, 2346 ☎ +55 11 3511-2580 Cybercafé 24h.

São Paulo/Paulista

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