FOR IMMEDIATE RELEASE
Bangkok, 31/7/2023 — The Halal Food industry in the Russian Federation has seen significant growth and evolution over the years. We are pleased to announce the release of a comprehensive Research Industry Report that delves into the dynamics, trends, and market players within this burgeoning sector. The report covers the period from February 20, 2022, to July 31, 2023, providing valuable insights and data that shed light on the state of the industry.
Key Findings
Chapter 1: Top 10 Halal Food Brands in Russia (2018-2023)
The report highlights the top 10 Halal Food brands in Russia during the years 2022 to 2023, showcasing the brands that have captured the hearts and taste buds of Russian consumers seeking Halal-certified products. The ranking is based on a blend of popularity and market presence, unveiling the following prominent brands:
- Барни – губчатые мишки (Barny Sponge Bears) – Mondelez International Inc.
- Картофельные чипсы (Lays) – PepsiCo
- Fanta – Coca-Cola Co
- Milka – Mondelez International Inc.
- Шоколадный пирог – Lotte Choco Pie – Lotte Corporation
- Alpen Gold – Mondelez International Inc.
- Fruit-tella – Perfetti Van Melle BV
- Bounty – Mars Inc.
- Kinder Chocolate – Ferrero
- Snickers – Mars Inc.
Chapter 2: Emerging Trends and Opportunities
The report also highlights the challenges and opportunities faced by the industry. Due to Western sanctions on Russia and Belarus, there’s a notable shift in consumer preferences among Russian Muslims. The most searched food categories include Halal Yogurts, Bonbons, Fruit Juices, and Chewing Gum. These products are being sought after, leading to increased demand for alternative supply sources.
Chapter 3: Potential for New Players
The research points to a potential shift in market share from established Western brands to Halal food exporters from Thailand, Iran, and Turkey. Russian Muslims, seeking alternatives to Western products, are showing interest in brands that can produce Halal Colas, Halal Chocolate products, and other food items. The strategic trade route through Kazakhstan, driven by its location on China’s BRI, plays a pivotal role in catering to this demand.
Chapter 4: Regional Insights and Demographics
The report draws on data from a diverse range of regions, with a sample size of 23,066 users. The following regions are featured prominently:
Notably, 50.2% of all Russian Muslim users on the platform are women, with 72% of them below the age of 45 years.
Accessing the Report
The comprehensive Halal Food Industry Research Report is now available for purchase at a price of USD 199.00. This invaluable resource provides businesses, investors, and stakeholders with unparalleled insights into the evolving landscape of the Halal Food industry in the Russian Federation.
For further information or to obtain a copy of the report, please contact:
Contact Information:
eHalal Group Co., Ltd
Norsidah Abdullah
[email protected]
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