Paris – In the ever-evolving landscape of halal products in France, the latest figures presented by the specialized magazine LSA have revealed significant trends and shifts in the market. According to data collected in early April, the turnover of halal products within supermarkets and hypermarkets in 2021 experienced a noteworthy uptick of 2.9% in comparison to the preceding year. This increase was accompanied by a volume growth of 2.2%, culminating in a total market worth of 309.87 million euros.
Eclipsing the backdrop of a remarkable year in 2020, the halal market demonstrated its resilience by continuing to flourish amidst changing consumer preferences and purchasing behaviors. As the market diversifies, key players have emerged to cement their positions as frontrunners in this competitive domain.
Leading the charge is none other than Isla Délice, which has solidified its status as the market’s premier choice. With a commanding market share that constitutes an impressive 48% of sales, Isla Délice has maintained a consistent upward trajectory. In a remarkable testament to its prowess, the brand managed to achieve a 0.9% increase in market share between 2020 and 2021, further solidifying its leadership position.
In second place, Fleury Michon has made significant strides, capturing a substantial 13.2% of the market share. This growth, amounting to an impressive 11.1% surge from the previous year, underscores the brand’s commitment to adapting to the evolving tastes and preferences of halal-conscious consumers. The brand’s ability to resonate with its target audience is a clear indication of its strategic positioning within the market.
Hot on the heels of Fleury Michon, Oriental Viandes has secured its place in the top tier with a noteworthy 9.2% market share. This achievement is accompanied by a commendable 3.1% increase between 2020 and 2021. The brand’s ability to maintain its foothold and attract discerning consumers reflects its dedication to quality and authenticity.
Reghalal, owned by the poultry company LDC, has also exhibited robust growth, earning a market share of 6.8%. This marks an impressive 11.8% increase, showcasing the brand’s commitment to carving out a niche for itself in this competitive market. The brand’s performance signifies its aptitude for adaptation and innovation, key drivers for success.
The Isla Mondial brand has displayed stability, holding its ground and maintaining a market share of 6.6%, consistent with the previous year’s figures. Meanwhile, distributor brands such as Carrefour halal and Wassila, associated with the Casino group, experienced a sharp decline of 8% collectively.
Furthermore, private labels accounted for a market share of 5.8%, representing a decline of 8%, indicating a shift in consumer preferences toward established, recognized brands that resonate with their values and preferences.
The market’s diverse landscape is rounded out by other players, collectively representing 10.4% of the market share. This segment displayed an encouraging growth of 8.4%, highlighting the potential for emerging brands to establish their presence within this competitive sector.
In conclusion, the halal market in France continues to evolve, driven by a combination of changing consumer preferences and strategic brand efforts. The dominance of Isla Délice, coupled with the impressive performances of Fleury Michon, Oriental Viandes, and other key players, reflects the market’s ability to adapt and thrive in the face of challenges. As the halal market continues to expand, it will be intriguing to witness how brands innovate and cater to the preferences of discerning consumers.
